HOTLINE: J. Walter Thompson appointed by Boehringer Ingleheim
05 Dec 2003
a pitch against Grey, BBDO and FCB. The product will launch in the UK and other European markets
Bezerra has had stints at several of Brazil's most respected agencies, including W/Brasil. Since 1993, however, Bezerra has been with Almap BBDO. Bezerra has worked on several award-winning campaigns, including Brazil's Eye Care Foundation, which won a gold at Cannes. One of the ads, entitled ...
a pitch against Grey, BBDO and FCB. The product will launch in the UK and other European markets
, dropping Publicis and Abbott Mead Vickers BBDO from the review.
-year relationship with Abbott Mead Vickers BBDO in 2001 when Bates UK was awarded the account as part of a global ...
account. Abbott Mead Vickers BBDO was knocked out of the running as the pitch moved into a second stage.
. "It was not without its challenges." 6. Chrysler; BBDO, Detroit Celine Dion inspires as many ...
-matching game'. Sarah Meads, associate director at Willoughby PR, which promotes WKD, says its PR tactics have mirrored the theme of the brand's 'fun' advertising. In addition to media relations, Meads says, PR has ...
Abbott Mead Vickers BBDO's spot for Gillette Right Guard attracted 159 complaints
They felt the timing of the campaign, around the second anniversary of September 11, was particularly insensitive and inappropriate. Following a wave of complaints, agency Abbot Mead Vickers BBDO amended the ad, removing some of the most distressing scenes, but viewers continued to complain ...
The spot, created by Abbott Mead Vickers BBDO, includes a scene where the man runs down a dust-filled stairwell as the building is being torn apart behind him. The commercial was promoting the deodorant brand Gillette Right Guard and featured a TV presenter commentating on the man's progress. Appearing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.