Royal Mail's PIP awareness campaign 'successful'
21 Nov 2006 | by by Daniel Farey-Jones
Ad agency Abbott Mead Vickers BBDO and its sister below-the-line agency Proximity London created the campaign, which ran around Pricing in Proportion's introduction on August 21. Independent telephone research conducted on Postwatch's behalf showed 84% of those interviewed were aware of PIP. Postwatch ...



