LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
stiff competition from rivals such as Business Post. Royal Mail hopes the campaign, created by Abbott Mead Vickers BBDO, will also raise staff morale by proving its business model has a future. Royal Mail ...
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
UK agencies in the top twenty: DDB London in 7th place with 334 points and Abbott Mead Vickers BBDO ... ad for Sony Bravia was at number ten. BBDO was the highest scoring network with 2247 points ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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