Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
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the business in 2004 after a final pitch against Abbott Mead Vickers BBDO. Hyundai Motor America last week ...
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
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