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Meet Yvonne Ossman, The Economist

Brand controlled? The Economist UK. What are your main priorities over the next 12 months? We want to reach more smart people and become their must-read - so we are developing an exciting, truly holistic comms strategy in 2009. Agencies used? AMV BBDO for brand creative (for more than 20 years ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.