Mark Ritson on Branding: the importance of brand heritage
02 Jun 2009 | by Mark Ritson
May was undoubtedly marketing's month for nostalgia. M S ran triumphant three-day penny bazaars to honour its 125-year anniversary; meanwhile, Sainsbury's out-heritaged its rival, with its 140-year celebrations capped by a beautiful ad from Abbott Mead Vickers BBDO. In addition, Nestl relaunched the Milky ...



