to remove filtersDirect marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Founded 1991. Chairman Cilla Snowball, CEO Mike Dodds. Subsidiary BBDO. DM 78%, SP 3%, other 19%. Clients ...
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Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
Every so often, a product revolutionises its category through innovative packaging. Marketers should therefore avoid an overemphasis on cost-cutting
Among the contenders
23 Mar 2010 | by Richard Abbott
LONDON - The potential winners of this year's Marketing Society Awards for Excellence form a strong line-up.
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
Special report: Experiential - The personal touch
17 Feb 2010 | by Richard Abbott
Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.
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- Promotions Executive Xchangeteam £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000 Harnham Search and Selection £40000 - £45000 per annum, London
- Creative Artworker - Soho 25 - 30K The Industry Club London Ltd 25 - 30K, Soho, London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
