Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Founded 1991. Chairman Cilla Snowball, CEO Mike Dodds. Subsidiary BBDO. DM 78%, SP 3%, other 19%. Clients ...
Every so often, a product revolutionises its category through innovative packaging. Marketers should therefore avoid an overemphasis on cost-cutting
Founded 1991. Chairman Cilla Snowball, CEO Mike Dodds. Subsidiary BBDO. DM 78%, SP 3%, other 19%. Clients ...
LONDON - The potential winners of this year's Marketing Society Awards for Excellence form a strong line-up.
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.
Richard Abbott.
to £50,000. The ad, by Abbott Mead Vickers BBDO, features a prehistoric jungle theme. Camelot claims its ...
marketing director. His previous 15-year career in advertising included spells at Ogilvy, BBDO and Wieden ...
is launching a TV ad campaign backing its revamped Triple Winning 7s scratchcard game. The ad, by Abbott Mead Vickers BBDO, features a sheepdog trial. A shepherd stands by an empty pen, whistling at his Border Collie ...
One of the most worrying trends born of the recession is the fall in graduate recruitment.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.