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Sue Garrard: From pensions to Pot Noodles

1991: Board account director, Abbott Mead Vickers 1986: Account director, Young Rubicam ... 't actively mentor me, but David Abbott of Abbott Mead Vickers, and Neil Hedges at Fishburn Hedges, both ...

TOP 25 HEALTHCARE PR: PROFILES

arthritis brief for Abbott Laboratories and Baxter Healthcare's blood-cleaning products. In addition ... -Seltzer, Canasten, Germalene, Germaloids and Bruiseze brands. Work for Abbott Laboratories and its impotence ...

INTERNATIONAL: Roche opts for integrated brand message

Porter Novelli's Chicago office will now oversee PR for Roche's Accu-Chek diabetes testing products. In a linked development Roche is also shifting advertising work for the group from Cramer Krasselt, in Chicago, to BBDO's Chicago office. Discussions about the changes date back about ten months ...

HEALTHCARE PR: Global preference

, six firms, namely Abbott Laboratories, Boehringer-Ingelheim, Bristol-Myers Squibb, gsk, Merck Co ...

BRC's Anglin teams up with Cicero

jointly-run issues management service, under the banner Big Picture. Anglin has clients including Abbott ...

STOP PRESS: Grayling Healthcare taken on to handle treatment

HEALTHCARE: Grayling Healthcare has been taken on to handle Abbott Laboratories' newly produced oral treatment for impotence. The product, called Uprima, is in tablet form and is set for launch later this year. Grayling associate director Glen Mursell heads the account. ...

CAMPAIGNS: What The Media Say - Superstores and OFT joy as RPM axed

had been exempted in the 1964 Resale Prices Act. John Vickers, OFT director general, said: 'This ...

INTERNATIONAL: Pfizer chooses Asian agencies for Viagra

ASIA: Pfizer is appointing agencies across Asia to handle healthcare and consumer PR for its new drug, Viagra, designed to treat impotence. This month the company retained Ruder Finn Abbott ... spokespeople and medical experts testing Viagra. Ruder Finn Abbott in Hong Kong will help Pfizer to prepare ...

TOP 50: HEALTHCARE PR CONSULTANCIES - An industry in perfect health.

Pharma. A major account win was pharmaceutical company Abbott, handling gastrointestinal ...

GCI backs Abbott’s Norvir HIV treatment

Abbott Laboratories has signed up GCI on a six-figure fee to manage a largescale PR push for its...Abbott Laboratories has signed up GCI on a six-figure fee to manage a largescale PR push for its HIV treatment Norvir. The agency pitched against healthcare specialist Shire Hall ... sufferers. It will also tackle issues management for Abbott. It is a very complex market which ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.