EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
. EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
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EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
The campaign includes online, eCRM and direct mail activity from Archibald Ingall Stretton (AIS), and at a later date a TV ad by Abbott Mead Vickers, featuring the brand s new dancing brand character . It will invite people to the new Thank Yous website , which will feature a zoetrope, a device that produces ...
RAC kicks off £7 million pitch
19 Apr 2012 | by Anne Cassidy
account, without a pitch in July last year. The previous incumbent on the business was Abbott Mead Vickers BBDO, which had worked on the account for six years. Last year, Aviva sold the RAC to The Carlyle ... s recent above-the-line work includes a series of sponsorship idents for Channel 4 Weather by AMV BBDO ...
EDF introduces new character as part of Feel Better Energy activity
03 Apr 2012 | by Sarah Shearman
The campaign by Abbott Mead Vickers BBDO promotes EDF's new Blue+Price Promise tariff its first 100% nuclear-backed tariff. The 60-second TV spot premiered yesterday evening (2 April). The character is based on YouTube hit "dancing robot" character Keepon, which has been licensed to the brand ...
ADT Security launches ad agency search
29 Mar 2012 | by Jeremy Lee
The UK s biggest security company has most recently worked with Abbott Mead Vickers BBDO, which was appointed to the business in 2006 after a three-way pitch. AMV was responsible for creating an integrated DRTV campaign for ADT Security Services but claims that it no longer works with the company. However ...
BT's student ads replace Adam and Jane
13 Jan 2012 | by Sarah Shearman
The telecoms provider is showing the first TV ad of the campaign , created by Abbott Mead Vickers BBDO, on ITV1 during Dancing on Ice tomorrow (14 January). "Welcome to Flat 6" features Jane, played by Esther Hall, dropping off her son Joe at university for the first time, where he meets his new flat mates ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...
BT Business kicks off creative overhaul
08 Dec 2011 | by Sara Kimberley
account in August. Abbott Mead Vickers BBDO, which handles BT s consumer advertising business ...
Agencies line up for EDF Energy digital
22 Sep 2011 | by Sara Kimberley
between BBDO and Euro RSCG. BBDO is responsible for EDF Energy s advertising surrounding its sponsorship of the London 2012 Olympic Games and Abbott Mead Vickers BBDO handles its UK creative. while Euro ...
BT calls on public to plan the 'other' big wedding of 2011
02 Mar 2011 | by Maisie McCabe
The ad, by Abbot Mead Vickers BBDO with media by Maxus, is the latest in the series that follows the lives of Adam and Jane. This time, a heavily pregnant Jane is planning her wedding when she suddenly goes into early labour. With the new arrival, the couple no longer have the time to organise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
