Search results for Abbott Mead Vickers BBDO

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Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

31 Jan 1997 | by DANNY ROGERS

at strategic level when parent company Abbott Mead Vickers BBDO is handling the advertising ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

10 May 1996 | by KATE NICHOLASJEREMY SLATER

, strawberries and post-boxes sprung up on poster sites throughout the country courtesy of Abbott Mead Vickers BBDO. The teaser campaign was closely followed by the star-studded TV campaign, reputed ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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