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- 1998 (1)
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CAMPAIGNS: Midland taps the fountain of youth - Sponsorship
27 Mar 1998 | by JEZ ABBOTT
Midland 97 was an 18-day music event created and organised by marketing agency KLP on behalf of the Midland bank. Public relations agency Media Enterprises were charged with promoting KLP s involvement and winning positive coverage. Account director Andy Nash led a team of three working on the campaign.
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