When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
appeared on Twitter about the latest Mars ad, created by Abbott Mead Vickers BBDO, featuring a Mars ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Lafarge Cement UK ChildLine (NSPCC) Livity Cycle Safety (Headway) Abbott Mead Vickers BBDO ... Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
push created by Abbott Mead Vickers BBDO. A year ago, Starbucks introduced 'You Starbucks: It ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
/MediaCom 31 13= ( ) Pizza Hut Abbott Mead Vickers BBDO/ Starcom 30 13 ...
Johnson & Johnson launches new 'Hello me' skincare marketing push
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The new product, which claims to help reduce the appearance of stretch marks for mothers after having had a baby, is supported by a new campaign created by AMV BBDO featuring digital, in-store, press and PR activity. Advertorials will run in healthcare press, while full-page ads will run in women ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ... 's AMV BBDO/ PHD 18 118 29.96 57.59 13 - Wickes MWO/MEC 10 117 ... .23 5 - Walkers AMV BBDO/ OMD UK 59 03.11 2010 8.08 8.79 6 3 ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...
Adwatch (July 27): Top 20 recall - Persil all washed out?
27 Jul 2011 | by Toby Horry, Managing partner, Dare
( ) Walkers Crisps Abbott Mead Vickers BBDO/OMD UK 45 3= ( ) BT Abbott Mead Vickers BBDO/Maxus 39 3= ( ) Asda Saatchi Saatchi/Carat 39 5 ( ) National Lottery EuroMillions Abbott Mead Vickers BBDO/OMD UK 35 6 (14=) L ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
Cannes Effectiveness category. That Grand Prix went to Abbott Mead Vickers BBDO for its 'Sandwich' work ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
ABBOTT - WEETABIX Over the past 12 months, Abbott, Weetabix's marketing director, has focused ... has continued to top Abbott's agenda this year and she has overseen campaigns to promote its new Choc ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
