-matching game'. Sarah Meads, associate director at Willoughby PR, which promotes WKD, says its PR tactics have mirrored the theme of the brand's 'fun' advertising. In addition to media relations, Meads says, PR has ...
Leading Australian wine company BRL Hardy has appointed a PR manager to boost its communications operation in the UK and Europe. Caroline Abbott takes up the newly-created post and will oversee ... ,' said Abbott, who spent four years at The RED Consultancy as an account handler before the Chile trip ...
AMV Advance Public Relations has been selected to mastermind the relaunch of German-brewed Lowenbrau by Refresh UK, the owners of the premium lager's British marketing rights. In addition to the relaunch, the firm, which is a wholly owned subsidiary of advertising company AMV BBDO, will handle all ...
Client: Bass Taverns PR Team: Greenwood Tighe Campaign: Launch of CheckPoints pub loyalty card Timescale: September to December 1997 Cost: Approximately pounds 3,000
Late night shopping is big business, worth pounds 2.8 billion annually to forecourt stores alone. Every two seconds someone buys a sandwich from one of Select s (the Shell UK forecourt brand) 850 shops. Biss Lancaster, working with Shell s press office, ran a campaign based on the 24-hour society, to...
Midland 97 was an 18-day music event created and organised by marketing agency KLP on behalf of the Midland bank. Public relations agency Media Enterprises were charged with promoting KLP s involvement and winning positive coverage. Account director Andy Nash led a team of three working on the campaign.
biggest-selling jeans brand, launched a new advertising campaign through Abbott Mead Vickers BBDO ...
Northern pub firm Yates Brothers Wine Lodges has handed its PR account to Leeds-based Sinclair Mason in a bid to boost the size of the Yates chain by 30 per cent over the next year. This follows a reorganisation of the marketing division which brought together the marketing teams of Yates s Wine Lodges...
Swedish clothing company H&M, known in the UK as Hennes, has appointed Kristina Stenvinkel to the newly created post of global head of communications.
at strategic level when parent company Abbott Mead Vickers BBDO is handling the advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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