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Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Lafarge Cement UK ChildLine (NSPCC) Livity Cycle Safety (Headway) Abbott Mead Vickers BBDO ... Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
ABBOTT - WEETABIX Over the past 12 months, Abbott, Weetabix's marketing director, has focused ... has continued to top Abbott's agenda this year and she has overseen campaigns to promote its new Choc ...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Abbey brand and communications director Jeremy Davies is to leave the bank to take the top marketing position at energy provider E.ON.
LONDON - The Royal Mail has confirmed it will retain Omnicom’s Abbott Mead Vickers and Proximity...Royal Mail will also retain Wolff Olins to handle brand development. AMV BBDO fought off competition from both Rainey Kelly Campbell Roalfe/Y R and DLKW for the above-the-line business, while ... . The appointment marks the end of the first statutory review since the Omnicom consortium of AMV BBDO, Proximity ...
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
within the new group. Mercedes global advertising account is aligned into BBDO. Agency Republic ...
Senior BBDO executives are said to be in advanced talks with HP in New York concerning taking on a greater portion of the global advertising business, above and below the line. HP currently uses a number of agencies to handle its advertising. Goodby Silverstein Partners, which is owned by Omnicom, currently ...
LONDON - Royal Mail is reviewing its creative agency arrangements, affecting ad agency AMV BBDO...The company is inviting tenders for three contracts: brand strategy and services, worth up to 4m annually; above-the-line marketing services, also worth up to 4m in billings; and below-the-line marketing services, on which it spends up to 5m a year. Each contract will last for four years. Incumbents AMV BBDO ...
into Omnicom's Abbott Mead Vickers BBDO and Claydon Heeley respectively.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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