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Mark Ritson on Branding: the importance of brand heritage

May was undoubtedly marketing's month for nostalgia. M S ran triumphant three-day penny bazaars to honour its 125-year anniversary; meanwhile, Sainsbury's out-heritaged its rival, with its 140-year celebrations capped by a beautiful ad from Abbott Mead Vickers BBDO. In addition, Nestl relaunched the Milky ...

And in the real world... Homebase, Santander, Aviva, M&S and more

Investors have lambasted Aviva for its decision to spend tens of millions on a star-studded rebranding TV campaign. Aviva's investors accused the board of "squandering" shareholders money on the ads, created by Abbott Mead Vickers BBDO, which starred a number of high-profile stars including Bruce Willis ...

Publicis Groupe wins HP's $150m EMEA personal computers pitch

of the EMEA direct marketing account last May. The pitch is likely to have been contested by BBDO, which handles some HP regional work. Last April BBDO was handed the 100m global advertising account for HP ...

The Marketing Profile: Tim Parkinson of Umbro

advertising career, including spells at Ogilvy, BBDO and Wieden Kennedy Amsterdam, where he worked ...

FedEx 'stick' by BBDO New York

Forget the pigeon post, it's the pterodactyl post in BBDO New York's "stick" spot for FedEx. Unfortunately for the caveman star of the ad, the parcel doesn't make it when the pterodactyl is eaten by a tyrannosaurus rex. Despite the fact that the ad is set 65m years in the past, the caveman is fired for failing ...

AMV BBDO unveils new TV ad for BT

LONDON - BT's latest ad breaks today, with viewers treated to another installment of the trademark Adam/Jane relationship.

ASA restricts "offensive" road safety TV ad

LONDON - A TV ad created by Abbott Mead Vickers BBDO as part of a road safety campaign has been

FedEx to reduce marketing budgets by 25%

in the upcoming Super Bowl. Last year's " carrier pigeons " spot, created by BBDO NY was one of most popular ...

Christmas 2008 TV ads - view them all here

shopping trolley, in Morrisons' Christmas ad. Sainsbury's 'chunks' by AMV BBDO Mockney chef ...

The Work: New Campaigns - UK

that they will enjoy a trip to the museum as well as their children Creative agency: Abbott Mead Vickers BBDO Writer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.