Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
The ad, by AMV BBDO, included copy which read: "CO2 emissions for the range are down to 139g/km*, which means its better for the environment." A footnote linked to the asterisk explained that the figures were from the range s manual. Mercedes did not believe it had over-claimed for the emissions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.