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Ad watchdog pulls "environmental" Mercedes ad

The ad, by AMV BBDO, included copy which read: "CO2 emissions for the range are down to 139g/km*, which means its better for the environment." A footnote linked to the asterisk explained that the figures were from the range s manual. Mercedes did not believe it had over-claimed for the emissions ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.