to remove filtersPitch update
12 Jan 2012
of the Eurostar pan-European advertising pitch, with just three agencies left in the running. BBDO, CHI Partners ...
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Mercedes seeks social media shop
01 Mar 2012 | by Anne Cassidy
Mercedes has told them that it will shortly issue a tender for the business as it looks to build social media activity. The brand is aiming to reach a younger audience via social apps. Its recent "escape the amp" campaign, through the incumbent ad agency Abbott Mead Vickers BBDO, incorporated social ...
Rapier picks up £7m advertising account for RAC
07 Jul 2011 | by Sara Kimberley
Abbott Mead Vickers BBDO was the previous incumbent, but the business has moved to Rapier without a pitch. The change consolidates RAC's integrated business at Rapier following the agency's capture in May of the digital and direct marketing account. AMV, which had worked on the RAC account ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
accounts are handled by Abbott Mead Vickers BBDO and the 150m global media business for both brands ...
RAC picks Rapier for £7m DM and digital
26 May 2011 | by Sara Kimberley
of sponsorship idents to support its sponsorship of Channel 4 weather. Abbott Mead Vickers, which has worked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
