01 Dec 2011
| by Sara Kimberley
previously worked with DraftFCB on similar loyalty programme activity. In October, BBDO Toronto launched ...
their phone with the aim of reducing transaction time by around ten seconds.
In March, BBDO created a ...
17 Nov 2011
| by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat.
The appointed agency will be expected to work across direct marketing, digital ...
08 Nov 2011
| by John Reynolds
The TV ad by AMV BBDO airs this week for four weeks as part of a 2m investment in the Squeeze Stir brand.
The spot features people enjoying hot mugs of soup. Instead of sipping from regular mugs, they each hold steaming vegetables with handles.
The ad will run during 'The X Factor', 'Loose Women ...
26 Oct 2011
The initiative, by BBDO, Blast Radius and The Media Merchants, allows users to reveal rewards by touching gold stars in an animated interface on the display.
The programme will reward regular customers for their frequent visits.
Blast Radius developed the concept in creative partnership with BBDO, while The Media ...
26 Oct 2011
| by Nick Darken, Executive creative director, Albion
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Pahnke Markenmacherei ...
13 Oct 2011
| by Suzanne Bidlake
, Heinz Brief: Moments to enjoy Heinz Tomato Soup as one of your five-a-day Agency: Abbott Mead Vickers BBDO Writer: Paul Burke Studio: The Lab Engineer: Andy McLennan Voice: Caroline Quentin Campaign ...
11 Oct 2011
| by Gemma Charles
The brand courted controversy this year by hiring seven-year-old twin boys to promote its products. Weetabix marketing director Sally Abbott told Marketing the brand had no plans to repeat the activity.
In its response to the Bailey Review into the commercialisation of childhood, the Advertising ...
06 Oct 2011
Heinz has launched a £4 million advertising campaign by Abbott Mead Vickers BBDO.
05 Oct 2011
| by Arif Durrani
, and generated more than 200 groups lobbying for a Christmas number one.
Tim Mead, managing director of Yeo ...
29 Sep 2011
| by Anne Cassidy
DDB UK, the former incumbent on the Terry's account, resigned the business after confectionery rival Mars consolidated its global advertising into BBDO and DDB.
DDB's last major work for Terry's Chocolate Orange was a TV ad, called "bang, bang", which launched in November last year. It was the first ...