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Sainsbury's 'Live Well for Less' boosts sales

major television campaign by AMV BBDO. The retailer said it has been focusing its energies ...

Adwatch (June 29): Moonpig.com delivers its message

Abbott Mead Vickers BBDO /MPG Media Contacts 29 11= (5=) Morrisons DLKW Lowe/MEC 29 11= ( ) Pizza Hut Abbott Mead Vickers BBDO/Starcom 29 ...

Adwatch (Feb 16) - Top 20 recall: Yakult hits the spot

BBDO New York/MediaCom 40 4 ( ) PG Tips Mother/Mindshare 39 5 ...

Sainsbury's leapfrogs Asda after storming Christmas

in November with long-standing brand ambassador Jamie Oliver fronting AMV BBDO-created ads, offering ...

Tesco and Sainsbury's strong performers in November

, starring Jamie Oliver and created by AMV BBDO, which promoted a competition giving people the chance to win ...

Own-brand products push strong growth for Sainsbury's

The good performance was put down to the relaunch of the Taste the Difference range , backed by an ad campaign by AMV BBDO, and strong growth in the non-food sector. Non-food grew at three times the rate of food, particularly the Tu non-food range, which includes clothing, and propelled Sainsbury ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.