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The 30-second TV ad. Logos, phone numbers, endlines... oh, sorry, I mean big logos, phone numbers, endlines, website address, offer details and, at the very least, 78 words of legal type obscuring the lower third of the screen throughout. Oh yes, and we must not forget to have a voiceover repeating...
LONDON - Abbott Mead Vickers BBDO has won the the RAC's £11m advertising account without a pitch....The motoring organisation, which is now owned by insurance group Aviva, moved its business to the agency without a pitch. David Lewis, RAC commercial director, said: "AMV BBDO has a proven track record with Norwich Union through the highly successful 'Quote me Happy' campaigns and it makes sense ...
Abbott Mead Vickers BBDO has picked up two new briefs from Masterfoods.
CREATIVE - Nigel Roberts, joint executive creative director, Abbott Mead Vickers BBDO
LONDON - Abbott Mead Vickers BBDO has pulled out of the Homebase pitch, ending a 12-year
Sennheiser, the German audio company, has appointed Abbott Mead Vickers BBDO to handle its global
LONDON - Mercedes-Benz has appointed Abbott Mead Vickers BBDO to its £14m ad account, ending its...replaced Nick Ratcliffe as the company s top marketer at the end of 2006. Abbott Mead Vickers BBDO won ... Last year the car maker consolidated its advertising into the BBDO network to refine the creative work of its German lead agency for use around the world. Shop, previously Campbell Doyle Dye, won ...
LONDON - Sainsbury's and Abbott Mead Vickers BBDO are sending Jamie Oliver off to visit the food
into Omnicom's Abbott Mead Vickers BBDO and Claydon Heeley respectively.
business to Abbott Mead Vickers BBDO in June.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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