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Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ...

Absolute Radio nets Currys and PC World football deal

25 May 2012 | by Daniel Farey-Jones

goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...

Conde Nast offers advertisers tablet metrics

25 May 2012 | by Nick Batten

and Wired have both been internationally acclaimed by iMonitor, recognised as the world s leading app review ...

Arena Media nets global City Index account

25 May 2012 | by Nick Batten

planning and buying account, estimated to be worth a seven-figure sum....on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ... account, Arena Media will service Poland, Germany, Singapore and Australia across offline and online ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

-buying business as part of an ongoing market-by-market review....The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called ... the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles ...

Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence

25 May 2012 | by Matt Cartmell

of the picture, otherwise you are open to a judicial review - as Jay indicated in cross-examining the witnesses ...

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account..... The review of the account, which began in January , was handled by the AAR. Pitches took place this week ... since 2010, winning the account as part of its overall roster review. Eleven of the Manchester ... The agency won the account after a competitive pitch against Now and CHI Partners. The win ...

Debenhams revamps comms team with senior hires

25 May 2012 | by Sara Luker

and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Visit Florida brief up for grabs

25 May 2012 | by Hannah Crown

for a two-year renewal. The UK account is currently held by Reputations UK, which has subcontracted to Gosh PR for the past year. It has not been confirmed whether Gosh is repitching for the account. Mikulla Goldmann holds the account in Germany, Austria and Switzerland. The brief's sales and marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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