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LONDON - Orange has kicked off a review of its media agency arrangements, putting the UK incumbent...The France Telecom-owned communications outfit spent 80.5m on media in the UK in the 12 months to May 2008, according to Nielsen Media Research. MPG handles the account across Europe, although the initial account review will include the UK only. An Orange spokesman said: "Following an Orange ...
LONDON - Orange is reviewing its digital account as part of a revamp of its marketing strategy....alongside existing roster agencies, which include Fallon and Initiative. The digital review, which is being ... . It is understood that AKQA and i-level will not affected by the review. ...
Eidos, the computer games manufacturer, is reviewing its £100,000 media account, following its
LONDON - The fight for BT’s estimated £80m media planning and buying account has descended into a...The review, which kicked off in October, is in the final stages, with BT expected to make a ... that it was in or out of the running. It is said that the comprehensive review process, which covers planning ... quotes for the various components of the account, the insider said, which suggests that BT is looking ...
LONDON - Kia Motors is reviewing its estimated £60m European creative and media accounts....in other markets. Kia last reviewed its UK creative account 18 months ago, when it reappointed Mustoes ... -only review and then again when the corporate account was reviewed. Kia, based in South Korea, is investing ... for a consolidated European account. It is also evaluating its creative agencies in each market ...
LONDON - COI Communications is to launch a wide-ranging review of its estimated £167m media...picked up the account in July 2000 after a review of all of COI's buying arrangements. The review does ... review of the media buying accounts was not expected until 2006. If you have an opinion ... The review, which is being run in conjunction with the Department for Transport, follows a joint ...
planning and buying account....The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business ... . Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
media and planning account into review....'s OMD and WPP's MindShare, are expected to take part in the contest. The review had been on the cards ... did confirm that it would be taking part in the review. "We have been working closely with the client through the integration process," a spokesman said. The review will not involve Naked, which handles J ...
LONDON - News International has retained i-level to handle digital media for The Sun after a review...The newspaper appointed i-level to the account in 2007, but put the account up for review this year. The Sun.co.uk reached a record 27.3m unique users in February, overtaking Guardian ... . MindShare prised News International's 25m media account from long-term incumbent Carat back in 2005. But NI ...
Quiet Storm has been appointed to the creative account for the Sci-Fi Channel following a...and paranormal programmes to the channel's mix. Media was unaffected by the review and will continue ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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