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NOP selects Kaizo to step up comms work

with ended and we thought that it would be an appropriate moment to review our PR work. 'We want to utilise ... to support the business strategy.' Agency board director Liz Andrews leads the Kaizo account team. Wragg ...

Opinion: Awareness of ethics means CR needs PR

A staggering 94 per cent of respondents to MORI's corporate responsibility study said they wanted companies to be more transparent and accountable for their actions. Meanwhile, the Co-operative Bank ... by the Operating and Financial Review. But the tide may finally be turning. Recently I chaired probably the first ...

Salary Survey: Industry on the rise

of confidence creeping back in is that only ten per cent of respondents' employers have frozen salary reviews ... Recruitment manager Christopher Lee-Roberts. 'Salaries at account executive and account manager level have ... to the salary brackets for the consultancy account executive. This year's highest salary bracket for 11 per cent ...

Research leads to evaluation guide

price and corporate reputation also need to be taken into account, as do audience reach ...

Public Sector: PR Store helps West Lothian find local volunteers

accountable and accessible to the communities it serves. For information go to www. yourcommunitycouncil.co.uk. ...

News Analysis: PR middlemen face changing role

in comparison. However, PR accounts for only ten per cent of the agency's business, which Pocock attributes ... such as planning and account management, while staff at PR agencies seem to 'do the lot'. The intermediary model ...

Evaluation: Top of client agenda

challenge its value. We regularly review our requirements to make sure they are relevant and have moved away ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.