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Lexus calls DM account review

LONDON - Lexus has called a review of its direct marketing account in a move that could put an end...for credentials meetings before it holds a pitch. PAA will repitch for the account. The decision to review ... with existing customers as well as driving sales to prospective consumers. PAA was appointed to the account ... : No agency welcomes a review, but we ve been working with Lexus for seven years and we feel at this point its ...

Oxfam launches DM account review

Oxfam has kicked off its search for an agency to handle its £5 million direct marketing account...The charity has opened discussions with Abbott Mead Vickers BBDO, Archibald Ingall Stretton and Draft London about the business. AMV is said to be already working on a project for the charity, although the pitch is specifically for a DM brief. EHS Brann, which is not repitching, won the account ...

Oxfam launches DM account review

LONDON - Oxfam has kicked off its search for an agency to handle its £5m direct marketing account...The charity has opened discussions with Abbott Mead Vickers BBDO, Archibald Ingall Stretton and Draft London about the business. AMV is said to be already working on a project for the charity, although the pitch is specifically for a DM brief. EHS Brann, which is not repitching, won the account ...

Citroen reviews direct account

LONDON - Citroen has called a formal review of its below-the-line marketing account....The announcement comes following Kitcatt Nohr Alexander Shaw's appointment to the Toyota business. The agency is the incumbent for the Citroen business. Marc Raven, director of communications at Citroen UK said: Kitcatt Nohr Alexander Shaw has resigned from our direct marketing account by mutual consent ...

FlyBe reviews magazine account

LONDON - FlyBe is reviewing its bi-monthly customer magazine business.

HOTLINE: RNLI reviews account

The Royal National Lifeboat Institution is reviewing its direct marketing account, which was held by Lion. Agencies are being approached to pitch. ...

REVIEW

by ehsrealtime, which runs Tesco s Clubcard account. Marketing Week Europe s biggest internet ... . Marketing ITV has been told to review the way it transmits programmes to ensure that viewers ...

REVIEW: NatWest to review its direct marketing account

NatWest is to review its £20 million direct marketing account, currently held by TBWA/GGT Direct

REVIEW: Guinness UDV reviews dm account

Guinness UDV Great Britain is reviewing its direct marketing roster to consolidate the account into one agency. The incumbent agencies are WWAV Rapp Collins Scotland, Craik Jones Watson Mitchell Voelkel and EHS Brann. General release. ...

Abbey National reviews £11m direct business

LONDON - Abbey National is reviewing its £11m direct marketing account. The review comes after...Incumbent agencies include the Cheltenham-based TDA and Iceberg Marketing. KLP Euro RSCG, the below-the-line division of Euro RSCG, has also worked for Abbey National on its card services marketing. KLP's sister agency, Euro RSCG Wnek Gosper, recently lost the £27m Abbey creative account to TBWA ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.