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LONDON - The fight for BT’s estimated £80m media planning and buying account has descended into a...The review, which kicked off in October, is in the final stages, with BT expected to make a ... that it was in or out of the running. It is said that the comprehensive review process, which covers planning ... quotes for the various components of the account, the insider said, which suggests that BT is looking ...
Illness, has kicked off a review of its creative and media planning agency requirements....and the Big Lottery Fund. Due to the change in the way the campaign is funded, the review is being held ...
planning and buying account....The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business ... . Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
LONDON - Clarks is kicking off a review of its global media planning and buying account, which
. The Conservative Party is also reviewing its direct account, and last week relaunched its website with its first ... It has already approached several agencies about the brief, which is believed to include both on- and offline communications. The Labour Party refused to comment on the review. According to Nielsen, Labour ...
At the same time, its sister tourist authority VisitEngland has kicked off a review of its communications planning account. VisitBritain has issued a tender inviting agencies to contest the business, which will focus on its "social media development, social integration and brand realignment work ...
LONDON - Global Radio is reviewing is £2m media account out of Mediavest....Normal 0 In a statement to employees Global Radio said both parties had come to a mutual decision' to part company. MediaVest has worked across Global Radio's account. Most recently it was behind the extension of its Heart station network across the UK. A shortlist for the review is yet ...
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly ... acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Flight Centre, the global travel agent, is reviewing its UK media planning and buying account...The travel company, which last held a review of its media arrangements in 2009, has approached agencies and invited them to pitch for the account. Total Media has been working with the company for more than five years and is re-pitching for the business. The review is being led by Shannon Watson, head ...
Nationwide Building Society is reviewing its £20m advertising account, which is held...September 2009 and August 2010, according to Nielsen. Leagas Delaney first worked on the account in 1985 but in 1992 resigned the account when changes in Nationwide's management triggered a review. Five years ... the decision to review through intermediary Agency Insight. Nationwide has started to approach ad agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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