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. The Conservative Party is also reviewing its direct account, and last week relaunched its website with its first ... It has already approached several agencies about the brief, which is believed to include both on- and offline communications. The Labour Party refused to comment on the review. According to Nielsen, Labour ...
Quorn, the meat alternative, is reviewing its estimated £5m media planning and buying account...Quorn was sold by Premier Foods to Exponent Private Equity and Intermediate Capital Group. The incumbent on the account is Starcom, which has been shortlisted to defend the account against Initiative and Carat. Quorn launched a TV campaign in January to showcase the product's health credentials ...
A shortlist of agencies has already been drawn up to pitch for the business in a review ... -op's executive director of marketing. Incumbent McCann Erickson wil not repitch for the account, which includes Co-op's food advertising as well as brand work for its stores. The review does not, however ...
Santander is reviewing its £35 million UK advertising account, currently handled by WCRS..... Abbey appointed WCRS in 2005 to handle its ad account, having previously worked with TBWA\ London ... , according to The Nielsen Company. A Santander spokesman denied the bank was reviewing its advertising ... , OpenBank, to Grey EMEA. Grey London will lead the integrated account, which includes advertising, digital ...
LONDON - Virgin Holidays is reviewing its £12m advertising account, which includes above...evolving business needs, we feel it is best practice to review the account periodically. Marc Nohr ... for the business. The review follows on from the recent restructure of the marketing department, after the arrival ...
LONDON - Singapore Airlines is putting its direct marketing account up for pitch following...The review will be handled in-house. Earlier this month, the airline shifted its advertising account out of the now-defunct agency United London and into TBWA\London. In a statement, Singapore Airlines said: In line with [our] commitment to regularly review the procurement of goods and services ...
Sharps Bedrooms is to review its media planning and buying account, previously held by MediaCom.... The group also included Kitchens Direct, Dolphin Bathrooms and Moben Kitchens. The review of the company ... not handled the account since the Homeform Group went into administration. The Market Creative was placed ... creative digital account from DLKW Lowe to Affinity New Media. The company now operates from 96 ...
LONDON - Kia has kicked off a review of its global direct marketing account....The Korean car brand has approached several shops both in the UK and overseas. Kia s marketing team based at its head office in Seoul will handle the review. Kia currently manages its below the line advertising on a market-by-market basis, with Haygarth handling the business in the UK. It is not known ...
Virgin Active, the health club chain, is reviewing its global advertising account....The review includes the business in the UK, along with other global territories. Virgin Active is understood to be arranging meetings with six agencies, with a pitch planned for early August. The review ... basis. It is understood that the Virgin brand has called the review in order bolster its creative work ...
Vodafone is holding a review of its UK direct marketing account, currently held by Partners Andrews...to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates ... categories. PAA has held the business-to-business account since 2005, and added the consumer work in 2007 following a pitch against the incumbent, Lida. During its time working on the account, the agency has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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