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Children's Advertising Code: review of adult submissions received

gathered and reviewed in the first two phases fed directly into the third, and final, phase. Once again ... in conjunction with this Review of Adult Submissions. Material reviewed in this document emanated from adult ... contribution to the code currently being developed. The format of this review differs somewhat from those ...

Children's Advertising Code: review of adult submissions received

and reviewed in the first two phases will form the basis of work carried out in the third, and final, phase ... with this Review of Adult Submissions. Those adults wishing to participate could answer all or some ... into account within the proposed code, it continues on to outline the current position in the Irish statutory ...

Moody Britain 2010: What can brands learn from the spending review?

Review has, in a way, allowed Britons a degree of certainty again. Indeed, Marks Spencer chairman ... leading and listening, accessibility and accountability". Many have argued since, however ... the last decade and a half, culminating in the spending review cuts, was through responding ...

Countdown to the spending review

The government's spending review is published today at 12:30pm; new research from RAPP looks...Much has been made of the impact of the Government s spending review (unveiled today ... be more crucial for brands wishing to prosper than in the post spending review environment. Forget ... review environment will provide new challenges for marketers - how they fare will depend largely on how ...

Book review: BRANDchild

Tweens (8 to 14 year-olds) are a new type of audience. An increasingly powerful and smart consumer group, they spent $300 billion across the globe last year and influenced an additional $350 billion spend through their parents. They are different in every way. By Martin Lindstrom and Patricia B Seybold.

Book review: Advertising Principles

This prominent author team brings together top academic and professional expertise in Advertising Principles, the contemporary choice for the classroom.

Book review: Advertising Principles

This prominent author brings together top academic and professional expertise in Advertising Principles, the contemporary choice for the classroom.

Book review: Advertising

A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising.

Brand barometer: Kony 2012 viral film reviewed

Unruly reviews Invisible Children's 30-minute 'Kony 2012' viral, with "ones to watch" from Samsung

Brand barometer: Gorillaz for Converse viral ad reviewed

Goviral reviews Converse's latest viral campaign, with "ones to watch" from The Guardian, Now

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.