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Illness, has kicked off a review of its creative and media planning agency requirements....and the Big Lottery Fund. Due to the change in the way the campaign is funded, the review is being held ...
planning and buying account....The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business ... . Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
City Index, the financial spread-betting company, is reviewing its media account ahead of a planned
Scope, the disability charity, is reviewing its digital and direct advertising business, currently...The charity is holding a review through Oystercatchers. Pitches are due to take place in the New Year. The appointed agency will be responsible for the charity s digital and direct marketing. Flourish was appointed to the account in April 2008 when it was tasked with increasing awareness ...
At the same time, its sister tourist authority VisitEngland has kicked off a review of its communications planning account. VisitBritain has issued a tender inviting agencies to contest the business, which will focus on its "social media development, social integration and brand realignment work ...
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly ... acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Flight Centre, the global travel agent, is reviewing its UK media planning and buying account...The travel company, which last held a review of its media arrangements in 2009, has approached agencies and invited them to pitch for the account. Total Media has been working with the company for more than five years and is re-pitching for the business. The review is being led by Shannon Watson, head ...
Nationwide Building Society is reviewing its £20m advertising account, which is held...September 2009 and August 2010, according to Nielsen. Leagas Delaney first worked on the account in 1985 but in 1992 resigned the account when changes in Nationwide's management triggered a review. Five years ... the decision to review through intermediary Agency Insight. Nationwide has started to approach ad agencies ...
Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its £2...is closer than you think." Carat handles the Heathrow Express media account, which is also up for pitch as part of a broader review of the 4 million BAA media business that was called last month. Heathrow ...
LONDON - Carlsberg has called a review of its global advertising account. The brewer has approached...account last came up for pitch in 2006. Wieden Kennedy scooped the business following a pitch against ... the relationships that Carlsberg agencies hold in local markets. The Carlsberg UK account is handled by Saatchi ... , Carlsberg handed Saatchi Saatchi in the UK the advertising account for its San Miguel brand without a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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