News brief: Eidos account review
09 Nov 2005
Eidos, the computer games manufacturer, is reviewing its £100,000 media account, following its
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Orange calls digital account review
05 Mar 2008 | by Gareth Jones
LONDON - Orange is reviewing its digital account as part of a revamp of its marketing strategy....alongside existing roster agencies, which include Fallon and Initiative. The digital review, which is being ... . It is understood that AKQA and i-level will not affected by the review. ...
STOP PRESS: Kronenbourg 1664 denies account review
19 Jun 2003
Scottish Courage premium lager brand Kronenbourg 1664 has denied it is reviewing its creative
Retail News brief: Morrisons confirms ad account review
24 May 2006
Morrisons has confirmed that it is reviewing its £30m advertising account, as reported in Marketing
Muller dismisses Saatchis in pounds 10m account review
24 Jun 1999 | by ALEXANDRA JARDINE & IAN DARBY
-year relationship and called a review of its pounds 10m account....Yoghurt and dairy brand Muller has ditched its advertising agency, Saatchi Saatchi Muller is the second largest UK grocery brand after Walkers Crisps, and has a 28% share of the yoghurt market. Its pounds 10m adspend accounted for 46% of advertising in the pot dessert sector in 1998 ...
AXA places TBWA on alert for £10m account review
16 Jan 2003
AXA is talking to agencies about its estimated £10m above-the-line advertising account, which...Nightingale, head of brand at AXA, is leading the review but was unavailable to comment. In October AXA ... decided to concentrate on above-the-line advertising. Separately, AXA Sun Life Direct is reviewing its direct marketing account out of Proximity London. ...
DIRECT: Littlewoods Leisure in £3m account review
20 Dec 2001 | by MARK KLEINMAN
Littlewoods Leisure is talking to agencies about its estimated 3m through-the-line account ... , with a view to holding a pitch in the New Year. IMP, which has held the Littlewoods Leisure account for six years, has been invited to repitch. The review is being overseen by Littlewoods Leisure ...
STOP PRESS: Paramount Comedy Channel account under review
25 Oct 2001
Paramount Comedy Channel's 2m creative account is thought to be under review following the resignation of TBWA/London. It is also reviewing its media business. ...
Orange drops incumbent Initiative from media review
04 Sep 2008 | by Alison Donnelly
planning and buying account review....Vizeum, i-Level and Mediaedge:cia have made the final shortlist for the account and they will battle it out in the weeks ahead. Commenting on the pitching process, Justin Billingsley, UK brand marketing director at Orange said. We are conducting this review to find new ways to integrate online ...
Oxfam reviews digital account
20 Nov 2008 | by Fiona Ramsay
LONDON - Oxfam is reviewing its £2m digital marketing account as it steps up its 'Be humankind...The charity confirmed that incumbent Avenue A|Razorfish was part of the statutory review. The longlist of agencies has closed, with Oxfam expecting to narrow its selection to a shortlist in the new year. Oxfam began ramping up its online activity earlier this autumn. It debuted a new format ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
