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planning and buying account....The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business ... . Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
LONDON - Sony Europe is reviewing its pan European account as part of its statutory review process...., will be invited to re-pitch the account. The agency also handles its UK account but a spokesperson said this would not be effected by the review. Fallon created Europe wide ad campaigns including the Balls' and Playdoh' camapigns. Sony will work with the AAR to develop a short list of agencies for inclusion in the review ...
media account review to three agencies: WPP's MindShare; Publicis Groupe's ZenithOptimedia; and Aegis..., Publicis Groupe's Starcom handles Fox's £35m media account. The review does not include the business ... The review, which is being handled by US-based search consultancy Select Resources International ... shop by the end of this year. The account covers advertising for movies, home entertainment ...
LONDON - Primelocation.com, the property website, has called a ?review of its £5 million...-house. It is understood that the company is also planning to hold a media review of the main account and of TV buying ... . The media account incumbent is Direct MediaCom, while Mediavest handles the findaproperty account. The review follows a media pitch for Rightmove.com, one of Primelocation s main competitors. Edwards Groom ...
Porsche has kicked off a review of its £1 million integrated advertising account, just seven months...The MCCA is handling the review. The successful agency will be briefed to produce direct ... marketing account in July 2007 following a two-way shoot-out against the incumbent, Clark McKay Walpole ... client conflict. The review follows an overhaul of Porsche s marketing strategy. It unveiled plans last ...
, is holding a statutory review of its £1m advertising account....The account is currently handled by Team Saatchi, which created the "everyday sport" campaign. The agency will be included in the review process. The successful agency will be responsible ... . The review comes as the Government is under increasing pressure to promote healthy living. The growing ...
planning and buying account....The review covers media activity across all corporate campaigns planned from Kia s centre in Korea ... is handled by OMD across Europe, is not included in the review. The OMD-owned agency M2M handles the 20 million UK account. Spend on Kia s international corporate activity varies widely depending on new car ...
Breakfast cereal company Weetabix is reviewing its £10m advertising account....The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m ... is Weetabix policy to review our suppliers periodically, and, after five years of working with WCRS, a ...
LONDON - DIY retailer B&Q is reviewing its estimated £40m advertising account after six years...and expects to make an appointment by summer 2009. While the review is being conducted the retailer, which ... , Location, Location' and 'Grand Designs'. JWT has held the account since WPP Group bought B Q's previous ... environment, and the longer term." Normal 0 The review follows the departure just before Christmas ...
The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail.... Electrolux has invited Inferno, TBWA, Publicis and DDB to pitch for the account. The pitch is being led out of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive ... handles the separate 25 million pan-European brand advertising account, which it won two years ago ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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