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LOS ANGELES - Hyundai has placed its £300m US advertising account in review after dropping its...declined to participate in the forthcoming review. Dale Hruby, head of the Hyundai account team ... the rapid turnover of marketing staff at the firm as one reason for the refusal to repitch for the account ... . The Richards Group said it was not expecting to lose staff over the loss of the Hyundai account from its books ...
LONDON - Citroen has called a formal review of its below-the-line marketing account....The announcement comes following Kitcatt Nohr Alexander Shaw's appointment to the Toyota business. The agency is the incumbent for the Citroen business. Marc Raven, director of communications at Citroen UK said: Kitcatt Nohr Alexander Shaw has resigned from our direct marketing account by mutual consent ...
LONDON - MINI is has announced it is to review its global ad account....The BMW-owned marque is looking to hire an agency to create global ad campaigns. However, the review is not expected to affect incumbent UK above-the-line agency WCRS. The pitch process, which is being handled by The Observatory, is being run out of MINI's German offices. In September, MINI ...
Porsche has kicked off a review of its £1 million integrated advertising account, just seven months...The MCCA is handling the review. The successful agency will be briefed to produce direct ... marketing account in July 2007 following a two-way shoot-out against the incumbent, Clark McKay Walpole ... client conflict. The review follows an overhaul of Porsche s marketing strategy. It unveiled plans last ...
planning and buying account....The review covers media activity across all corporate campaigns planned from Kia s centre in Korea ... is handled by OMD across Europe, is not included in the review. The OMD-owned agency M2M handles the 20 million UK account. Spend on Kia s international corporate activity varies widely depending on new car ...
LONDON - Breakdown cover provider Green Flag is reviewing its £8 million advertising account....The review also includes the RBS insurance-owned brand s online advertising business. The incumbent agency on the business is MediaCom Create, which took over the account after the demise of the previous incumbent, Shop. The pitch process is being handled by Creativebrief and led by the company ...
LONDON - BMW is set to review its £16m media planning and buying account, held by the Aegis...creative review, through the AAR. Vizeum has held BMW's media buying since September 2005. In April 2009 ... advertising, digital and direct marketing accounts in December last year. It has shortlisted Engine, VCCP ... , has been the incumbent on the ad account for almost 30 years. Dare handles the brand's digital ...
LONDON - Avis has called a review of its pan-European digital and direct marketing accounts....is the incumbent on Avis's pan-European account. The agency was appointed to the business in January 2007, and has ...
LONDON - Volvo is reviewing its global creative account, which is held by Euro RSCG in the US...Euro RSCG has held the Volvo creative account in the US since 1991. Although Abbott Mead Vickers ... of the review follow the appointment of a new chief executive at Volvo, Frederick Arp. The car maker is also ... dealer account. The agency then landed portions of Volvo Car Corporation's estimated $150m global account ...
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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