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LONDON - Orange has kicked off a review of its media agency arrangements, putting the UK incumbent...The France Telecom-owned communications outfit spent 80.5m on media in the UK in the 12 months to May 2008, according to Nielsen Media Research. MPG handles the account across Europe, although the initial account review will include the UK only. An Orange spokesman said: "Following an Orange ...
LONDON - The fight for BT’s estimated £80m media planning and buying account has descended into a...The review, which kicked off in October, is in the final stages, with BT expected to make a ... that it was in or out of the running. It is said that the comprehensive review process, which covers planning ... quotes for the various components of the account, the insider said, which suggests that BT is looking ...
Littlewoods Leisure is talking to agencies about its estimated 3m through-the-line account ... , with a view to holding a pitch in the New Year. IMP, which has held the Littlewoods Leisure account for six years, has been invited to repitch. The review is being overseen by Littlewoods Leisure ...
planning and buying account....The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business ... . Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
Sainsbury s is holding a review of the direct marketing arrangements for its home shopping service...Sainsbury s is holding a review of the direct marketing arrangements for its home shopping ... for the account against three outsiders, Tequila Payne Stracey, Barraclough Hall Woolston Gray and OgilvyOne ... . The review comes at a time when the supermarket is planning to develop the service, which still operates ...
MTV Networks is reviewing its VH1 TV music station account and is looking for a new creative agency
LONDON - News International has retained i-level to handle digital media for The Sun after a review...The newspaper appointed i-level to the account in 2007, but put the account up for review this year. The Sun.co.uk reached a record 27.3m unique users in February, overtaking Guardian ... . MindShare prised News International's 25m media account from long-term incumbent Carat back in 2005. But NI ...
Quiet Storm has been appointed to the creative account for the Sci-Fi Channel following a...and paranormal programmes to the channel's mix. Media was unaffected by the review and will continue ...
Paramount Comedy Channel's 2m creative account is thought to be under review following the resignation of TBWA/London. It is also reviewing its media business. ...
and buying account. The review is being conducted through the AAR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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