Revolution: March 2012 features list
06 Feb 2012 | by Kim Benjamin
marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers
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Rolls-Royce ends public affairs account with Bell Pottinger
06 Mar 2012 | by Alec Mattinson and Matt Cartmell
Rolls-Royce is taking its flagship public affairs work in-house from Bell Pottinger as speculation over the future of the agency mounts.
AdConnection wins Maplin Electronics business
10 Feb 2012 | by Nick Batten
AdConnection to handle its media planning and buying account....The company was said to have been particularly impressed with AdConnection's ability to turn campaigns around quickly and deliver value and standout from their senior team. Maplin Electronics pitched out the media business in November and AdConnection picked up the account following a pitch ...
Shell in hunt for agency to work on global ad projects
15 Mar 2012 | by Jeremy Lee
, Shell announced a review of its estimated 150 million global media account. The business is currently ... for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...
Trafigura Beheer BV brings in Victora Dix for senior comms role
03 Apr 2012 | by John Owens
having joined Cohn Wolfe London in 1995 as an account director, leading the VISA International account ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to children, following last year's Bailey Review into the subject. The Coke boss praised the recent ...
Infrastructure India calls in Merlin for financial brief
09 May 2012 | by Alec Mattinson
and research executive Chantal Hadley. Redleaf Polhill previously handled IIP s financial PR account ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
an Ofcom review. Cameron's response will have set alarm bells ringing in the minds of marketers ... that", was Cameron's reply. Nonetheless, he seemed to rule out an Ofcom review, saying the ads were ... to children while in opposition. Within months of coming to power, he ordered the Bailey Review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
