Hotline: City Index reviewing media account
13 Jan 2012
City Index, the financial spread-betting company, is reviewing its media account ahead of a planned
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Illness, has kicked off a review of its creative and media planning agency requirements....and the Big Lottery Fund. Due to the change in the way the campaign is funded, the review is being held ...
City Index, the financial spread-betting company, is reviewing its media account ahead of a planned
At the same time, its sister tourist authority VisitEngland has kicked off a review of its communications planning account. VisitBritain has issued a tender inviting agencies to contest the business, which will focus on its "social media development, social integration and brand realignment work ...
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly ... acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which...on the account, MCBD, with Dare. The review follows a consolidation of marketing functions within Virgin ... Elvis has been invited to repitch for the business in a review overseen by Creativebrief. The agency was appointed to handle Virgin Holidays direct marketing account in 2007. Three years later ...
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...
Tesco is reviewing its £110 million advertising account, which is currently held by The Red Brick..., the longstanding incumbent on the media account, has also escaped the review process. Paul Hammersley ... the pitch process and is expected to issue RFIs later this week. Tesco said in a statement that the review ... brought the business from Lowe London, which had held the account for 20 years and devised the "Every ...
The National Trust is reviewing its direct marketing account as it looks to consolidate its...Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June. MBA currently works on customer acquisition programmes ... and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ...
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...in 35 countries, including two in London, could appoint separate agencies to handle each account or a ... advertising activity, the ad account is expected to include tactical work for local hotels and support for new ...
Yell, the directory service, is reviewing its global advertising account. Rapier currently handles
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.