Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...
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Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
the future of the average Sunday league team? The winning team, Ivory FC, received coaching from Terry ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive...The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
EMEA, at the NBA, about winning over British fans. How is the NBA perceived in the UK? We are a ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
planning and buying account, estimated to be worth a seven-figure sum....on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ... account, Arena Media will service Poland, Germany, Singapore and Australia across offline and online ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called ... the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win ... since 2010, winning the account as part of its overall roster review. Eleven of the Manchester ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... Owen as its social media co-ordinator. Owen has joined from ISM Search and Social where she was account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
