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Tourism Ireland 'jump into Ireland' by Publicis London

Publicis has created its first work for Tourism Ireland since winning the business last year.

American Airlines 'the individual' by McCann London

Kevin Spacey, the Academy Award-winning actor and Old Vic artistic director, takes on three new

BMW 'Olympic sponsorship' by Engine and Dare

The award-winning director of Senna, Asif Kapadia, has turned his hand to a documentary about

Kopparberg 'un-established since 1882' by RKCR/Y&R

Set and shot in Stockholm, it aims to capture the spirit of being " n-established". The ad was directed by Owen Harris, who recently shot the award-winning TV series Misfits . ...

PlayStation Vita 'my world in play' by Drum

Fans were able to enter a competition to go to a gig that was featured at the climax of the film. Rizzle Kicks is hosting an MTV show this week and will launch another competition offering the chance to win a PlayStation Vita. The film is online and will also be in cinemas at the end of the month ...

Westland 'Peckish' by TBWA\Manchester

The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...

Wiltshire Farm Foods 'taking care of mealtimes' by DCH

It is DCH's first work for the brand after winning the business in a five-way pitch in August. The campaign consists of two 40-second and two 30-second TV spots, alongside a series of national press ads. The TV work will air nationwide on channels including ITV, Channel 4, E4, More4, Yesterday, ITV2 and ITV3. ...

Elton John Aids Foundation 'shout out' by Superglue

and are entered to win a live shout-out on stage. The brief was to mobilise festival crowds and help boost text ...

Waitrose 'school of magic' by BBH

The 90-second TV ad, the first work by Bartle Bogle Hegarty for the brand since winning the business, first aired last Saturday during The X Factor . Smith prepares her original classic Christmas cake before the camera moves to Blumenthal, who shows off his mince pies with pine-scented sugar ...

Florette 'bags of feelgood' by Now

The campaign is the first by Now since it won the account last year. A 40-second spot, "the joy of salad", breaks on 4 April and features a couple who turn making a salad into a succinct sequence. It was written by John Townshend, art directed by Steve Paskin and ?directed by Simon Willows through Blinkink. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.