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Polo 'are you a sucker or cruncher' by CHI & Partners

CHI & Partners has released its first work for Polo since winning the account at the beginning

Aunt Bessie's 'Margaret and Mabel' by VCCP

Bessie's by VCCP, which won the account this year.

Kopparberg 'un-established since 1882' by RKCR/Y&R

Set and shot in Stockholm, it aims to capture the spirit of being " n-established". The ad was directed by Owen Harris, who recently shot the award-winning TV series Misfits . ...

Dr Pepper 'the status takeover' by Lean Mean Fighting Machine

The app gives users the chance to win 1000 every week, if they choose to let Dr Pepper update their Facebook status on their behalf. The updates are chosen at random from a bank of embarrassing options and the more embarrassing the user allows the update to be, the better their chance of winning the cash ...

Westland 'Peckish' by TBWA\Manchester

The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...

Wiltshire Farm Foods 'taking care of mealtimes' by DCH

It is DCH's first work for the brand after winning the business in a five-way pitch in August. The campaign consists of two 40-second and two 30-second TV spots, alongside a series of national press ads. The TV work will air nationwide on channels including ITV, Channel 4, E4, More4, Yesterday, ITV2 and ITV3. ...

Waitrose 'school of magic' by BBH

The 90-second TV ad, the first work by Bartle Bogle Hegarty for the brand since winning the business, first aired last Saturday during The X Factor . Smith prepares her original classic Christmas cake before the camera moves to Blumenthal, who shows off his mince pies with pine-scented sugar ...

Stella Artois 'ice lounge' by Mother

. It is a playful take on the care and dedication that go into crafting the winning ice sculpture ...

Florette 'bags of feelgood' by Now

The campaign is the first by Now since it won the account last year. A 40-second spot, "the joy of salad", breaks on 4 April and features a couple who turn making a salad into a succinct sequence. It was written by John Townshend, art directed by Steve Paskin and ?directed by Simon Willows through Blinkink. ...

Cockburn's Port 'pronounce responsibly' by BETC London

The advertising features 96- and 48-sheet posters in London. The campaign was produced by BETC London, which won the account in September. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.