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Elton John Aids Foundation 'shout out' by Superglue

and are entered to win a live shout-out on stage. The brief was to mobilise festival crowds and help boost text ...

VisitSweden 'Skåne Troll Spotters Club' by glue Isobar

Glue Isobar devised the Troll Spotters Club which will give users a chance to win a weekend to Sweden by spotting a troll within one of five live streams broadcast from different parts of Southern Sweden at www.trollspotters.com. Live Twitter and Facebook feeds will be embedded into the microsite ...

AMREF 'status of Africa' by BBH

Created by BBH, the campaign encourages Facebook users to choose a real African mother or midwife AMREF works with, and share their updated status or Twitter account with her for five days. The app automatically updates the users status twice a day with their chosen African mother or midwife. Visit ...

Save the Children 'no child born to die' by Adam & Eve

The campaign, which uses the strapline "No child born to die", is the first work to be created by Adam Eve since it won the account last year. Spearheading the campaign is a TV ad, directed by Chris Palmer, which features a group of young children as they watch a series of projections of some ...

Museum of Childhood 'play to learn' by AMV BBDO

The four press and poster executions by AMV BBDO follow the award-winning Inner Child campaign from 2008. ...

Cancer Research 'bad day' by Abbott Mead Vickers BBDO

people beat cancer. The spot ends with the cautionary note that: As yet it isn t a fight we always win ...

Brake 'got the msg?' by Blue Hive

The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...

COI 'Pinball' by Saatchi & Saatchi

As a retrospective of the COI's work, we look back at this award-winning campaign for the Youth

Jackpot Joy 'queen of bingo' by Beta

The ad is the first created by Beta since the agency won the account following a pitch in July last year. Windsor stars as the "Queen of Bingo" in the spot, holding court as people play the game in an old-school bingo hall. The first ad will break during Coronation Street on Friday, just 15 minutes ...

Labour 'jedward' by Saatchi & Saatchi London

and George Osborne as 'Jedward' of X Factor fame, warning voters that 'You won't be laughing if they win'.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.