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Tourism Ireland 'jump into Ireland' by Publicis London

Publicis has created its first work for Tourism Ireland since winning the business last year.

American Airlines 'the individual' by McCann London

Kevin Spacey, the Academy Award-winning actor and Old Vic artistic director, takes on three new

VisitSweden 'Skåne Troll Spotters Club' by glue Isobar

Glue Isobar devised the Troll Spotters Club which will give users a chance to win a weekend to Sweden by spotting a troll within one of five live streams broadcast from different parts of Southern Sweden at www.trollspotters.com. Live Twitter and Facebook feeds will be embedded into the microsite ...

Visit Wales 'for proper holidays' by Kitcatt Nohr Alexander Shaw

on the ads can sign up to receive further information from Visit Wales and enter a competition to win one ...

Southern Railway 'go loco go southern' by VCCP

first since winning the account this summer.

Butlins 'leaving' by Mother

Mother has created its first TV ad for Butlins since winning the account last year.

British Airways 'Manhattan' by Saatchi & Saatchi

or staff," Bill Muirhead, then the Saatchi account man on BA recalls. "When I saw the rushes the hairs ...

Gatwick Airport 'summer campaign' by Naked Communications

for London Gatwick Airport since winning the business in May.

Butlins ad account win gives Now its first retained client

Butlins has appointed the start-up agency Now to handle its £5 million advertising account....The holiday company, which becomes Now s first retained client, made the appointment after informal meetings with several agencies last month. Mother previously handled the account, but split with Butlins in May after just nine months working on the business. A joint statement at the time cited ...

Account wins

Sky has appointed marketing communications provider Broadsystem to handle interactive services for Sky One's new science show, Brainiac. It will feed through SMS vote and competition data, aggregate red button data and provide text message update to subscribers.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.