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Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand

The ad, created by Lucky Generals, is the first British-made commercial for Amazon. The TV spot ... hopes the ad will position the brand as warmer, more human, and more "of and for" the British people. In the ad, the viewers are using voice-recognition software by speaking into a small handheld device. All ...

Apple's latest results reveal a company at a crossroads

, positive. Two weeks ago, the Internet Advertising Bureau released its latest ad spend figures and one ... half of 2013. Moreover, mobile ad spend accounts for a fifth of total spend, nearly a third of display and over half of social media ads. Users of Apple products monetise significantly better than Android ...

Vincent Kompany and FourFourTwo team up for Skreamer football boot launch

. Kompany then reaches out of the screen and takes a boot from a Warrior Sports ad, apparently placed alongside the screen on the webpage. The video was produced by Belgian agency Bonka Circus ... of choice' campaign, with an ad that engages football fans in an interactive, entertaining way." Stephen ...

'Sweetie' campaign leads to sex offence conviction

agency Lemz and the charity Terre Des Hommes Netherlands. The charity and the agency captured details ... . The campaign received a black Pencil at D AD and a gold Cyber Lion at Cannes. ...

Walkers crowns 'Pulled Pork' crisps as 'Do us a Flavour' winner

, McDonald's also tapped into the trend of 'crowd sourced' flavours, launching a TV and digital ad for its ...

Delaney and Lund back real-time creative company

with agencies to develop real-time creative content. Delaney added: "I think this is something the smart ... in real-time". This content is then added to the conversation that the audience is having, to create ...

Amazon unveils first UK ad for Fire TV

The ad, created by Lucky Generals, shows a series of people in their homes using Amazon Fire TV ... , including Amazon Prime Instant Video. Amazon hopes the ad will position the brand as warmer, more human, and more "of and for" the British people. In the ad, the viewers are using voice-recognition software ...

David Brent impression lands grad VCCP gig

A graduate has scored a one-month trial at VCCP after sending the agency a David Brent

Currys PC World launches brand campaign ahead of Christmas

-to retailer for advice and expertise on the latest technology. The 60-second launch ad will debut on ITV tonight during a break in the Champions League coverage. The ad shows hundreds of white goods ... you find the one that s just right for you." The TV ads will be backed by print and radio ...

118 118 Money launches multimillion-pound TV campaign

them down. The independent agency is responsible for the art direction, copywriting ...

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