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Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice.... The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square ... to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ... that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind ... . That s why we have published our launch brochure 'From newspapers to newsbrands' and also run an ad ...
as its global agency....The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...(total content views and average views per page) and ad performance. The data will be available to all advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call...-week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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