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Agencies can trawl for fresh ideas in Think Tank

Beyond PR last week set up a separate company to sell packages of promotional ideas to agencies...Beyond PR last week set up a separate company to sell packages of promotional ideas to agencies and in-house teams stuck for inspiration. The new company, registered separately from the agency ... packages of ideas. There are many clients who are not happy with their PR agencies. Either ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

that everyone with a vested interest - including the ad agency, client, market researcher and Channel Four ... audience - while addressing doubts among some Epsom officials that a non-racing specialist PR agency ... and The Field all ran what the agency describes as major features. Verdict In view of the fact ...

MS&L and Red land PR jobs for Microsoft Xbox

After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch...After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch of its gaming console, Xbox. Manning Selvage & Lee takes the role of lead agency, handling ... August 2000). Initially, some 20 agencies attended meetings to decide the feasibility of handling ...

STOP PRESS: Institute hires Clareville Communications

industry, has hired Clareville Communications. The agency's brief is to raise the ISP's profile within

NEWS: Clubland drag queen Miss Kimberly ...

lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...

Harrison Cowley wins St George's Day ale account

agency. Harrison Cowley consumer director Alan Twigg will head the account, reporting to PR manager ... association with England s national day - 23 April. An ad campaign will be run by Team Saatchi. Bombardier ...

DIARY: Introducing - the dress release ...

of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account...of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

to PR, advertising and sales promotion agencies. Objectives To raise awareness of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ... , Affluent Boys in the City was organised for the end of April. This was sent to over 550 agency account ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

director at telemarketing agency ADS Telemarketing, is also looking at computer integrated telephony ... around 150 telemarketing agencies to choose from and finding the right agency for a project is very difficult. So just how do you go about finding the telemarketing agency that can best represent ...

NEWS: MacLaurin to champion high strength of Low ‘C’

. The agency is also planning a range of sponsorship initiatives to capture a wide target audience of 20 ... really imaginative PR techniques, said MacLaurin account director Richard Knight. Knight added ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.