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a fashionable opinion to have; denounce banner ads and you instantly become a nappy jean ... to the apparently low click-through rates of banner ads in general. But, of course, average click-through rates are low. This is simply due to the fact that such a large proportion of banner ads ...
Paramount Comedy, the digital satellite channel, has kicked off a search for an advertising agency....called Big Bill McGill. The channel's last formal relationship with an ad agency was with Farm, which ... for an agency to develop its brand identity and promote its schedule of programming in 2008. The winning agency will create advertising for shows from Paramount 1 and Paramount 2, its two UK channels ...
from UK ad agencies. Campaign takes a look at the best ones....of the agency. St Luke's Users can create their own message, which appears as if written in snow ...
launching its latest £14m ad campaign featuring 'Dragons' Den' entrepreneur Peter Jones as its first...without a pitch and was Confused.com's first retained ad agency. It is understood that the Confused ... review through the AAR, but had shortlisted an undisclosed list of three agencies for the account. 'This is not about cost-saving, it is about our strategic approach,' he added. Moneysupermarket's current campaign ...
LONDON - Shopzilla, the biggest shopping search engine in the US, is seeking an ad agency to help...sites. In the US, the company uses California agency Signal Theory for its ads, which use ...
Shopzilla, the biggest shopping search engine in the US, is seeking an ad agency to help.... In the US, the company uses California agency Signal Theory for its ads, which use the strapline 'Shop fast ...
Everest Poker, a Canadian-owned online gaming company, is looking for an ad agency as it prepares...The company has approached a number of UK agencies about developing a multimedia advertising strategy that will be used across the UK and continental Europe. No budgets have been disclosed, but a ... to visit London next week to talk to agencies about promoting the brand. Everest will compete with online ...
LONDON - The NSPCC is launching a virtual ad agency in the social networking site Habbo, which...Young people in Habbo , much like a Second Life website for teens, will be invited to respond to briefs for the virtual agency Idea, such as designing adverts and planning events. The first brief asks ... is working with digital agency iCrossing to monitor the effectiveness of the campaign before it expands ...
Expedia is seeking an ad agency through a pitch managed by the AAR. Clemmow Hornby Inge, the online
Alliance Trust is seeking an ad agency to promote its online share-dealing service. The search
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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