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Brands are embracing crowdsourcing, but is it a viable alternative to the ad agency?..., commercial director of youth marketing agency The Lounge Group, says this risk can be cut by effective ... ideas, bypassing the traditional agency model? It should come as no surprise that there is disquiet about the trend among the major agency groups, the argument being that businesses wouldn't ask just ...
The US ad agency BooneOakley has created some tragi-comic spots for the restaurant chain Bojangles....The ads "bees", "bull rider", "cliffhanger", "hikers" and "magician" were directed by Brian Lee Hughes. ...
The spots, created by ad agency WARL and Aardman Animations, focus on positioning Clipper as a...The ads feature animated teapot, spoon and tea characters and carry the tagline "Say hello". They are intended to drive trial of Clipper s range of organic and Fairtrade hot drinks with a "money-back promise" promotion. The ads will be aired solely during ITV's 'Daybreak' morning show, presented by Adrian Chiles ...
The first advertisement to come out of Harley-Davidson's partnership with the crowdsourcing ad
by the brand's new ad agency, Bartle Bogle Hegarty....Richard Larcombe, the director of advertising and sponsorship at Virgin Media, said: "Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering. The new work ...
Ad agency Creative Orchestra is launching its own campaign to raise awareness of the importance..., 50,000 of which have been distributed by volunteers at Tube stations. The agency has also built a ... media campaign around Oxford Street and Old Street launches next week. The agency is also conducting a ...
SAO PAULO - Brazilian ad agency Moma has given three of the worlds most modern brands a vintage 60s...The ads, created by Moma's Rodolfo Sampaio, have been running in Brazilian newspaper Meio Mensagem to promote media seminars from Maxi Midia. Sampaio said: "Maximedia is an event intended for people working in communications. An updating event. "Being that one of the greatest concerns ...
LONDON - The Department for Work and Pensions is looking for an agency to handle the advertising...The DWP has contacted a number of agencies with a request for information, with a shortlist due to be announced in the middle of April. The successful agency will work on the account for three years, and will be responsible for creating a range of integrated campaigns and one-off projects that aim to help raise awareness ...
The brand has contacted agencies directly inviting them to pitch for the business ahead of plans to launch its first-ever major ad push. Boden does not currently spend significantly on above-the-line advertising, having previously focused on DM. The company is now aiming to crack the teenage market ...
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring...9. Foxy Bingo by Biscuit Agency The ad launching today features Foxy, in his famous purple suit, mowing the lawn using a golden lawn mower. He then passes his pool where women faint from his ... then appears fully naked in front of the sea. The ad finishes by promoting the brand's free games. The full ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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