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CAMPAIGN-I PERSPECTIVE: It's not the format but the content of an ad that counts

a fashionable opinion to have; denounce banner ads and you instantly become a nappy jean ... to the apparently low click-through rates of banner ads in general. But, of course, average click-through rates are low. This is simply due to the fact that such a large proportion of banner ads ...

Ad agency announces flotation

The advertising agency BV Group has announced plans to float on the Alternative Investment Market....The advertising agency BV Group has announced plans to float on the Alternative Investment Market. The company, whose clients include Gartmore and ABN Amro, is expected to have a launch market value of 10 million. The company wants to generate extra funds in order to take on more staff ...

Ad agency announces flotation

The advertising agency BV Group has announced plans to float on the Alternative Investment Market....The advertising agency BV Group has announced plans to float on the Alternative Investment Market. The company, whose clients include Gartmore and ABN Amro, is expected to have a launch market value of 10 million. The company wants to generate extra funds in order to take on more staff ...

Hotline: Innocent seeks ad agency

Innocent drinks is looking for an ad agency to create new advertising to support a forthcoming £6

Paramount Comedy hunts ad agency

Paramount Comedy, the digital satellite channel, has kicked off a search for an advertising agency....called Big Bill McGill. The channel's last formal relationship with an ad agency was with Farm, which ... for an agency to develop its brand identity and promote its schedule of programming in 2008. The winning agency will create advertising for shows from Paramount 1 and Paramount 2, its two UK channels ...

Paramount Comedy hunts ad agency

for an advertising agency..... The channel s last formal relationship with an ad agency was with Farm, which won the business from TBWA ... The US comedy station has approached a number of shops through the AAR. It is looking for an agency to develop its brand identity and promote its schedule of programming in 2008. The winning agency ...

Ad agency Christmas greeting messages

from UK ad agencies. Campaign takes a look at the best ones....of the agency. St Luke's Users can create their own message, which appears as if written in snow ...

Latest ad agency employment figures

- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies...- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies as of September compared with 12,800 at 220 IPA agencies in 1996. A number of advertising agency mergers and acquisitions is reflected in a slightly reduced IPA membership base. But the figures also reveal that ad ...

Latest ad agency employment figures

- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies...- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies as of September compared with 12,800 at 220 IPA agencies in 1996. A number of advertising agency mergers and acquisitions is reflected in a slightly reduced IPA membership base. But the figures also reveal that ad ...

Latest ad agency employment figures

- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies...- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies as of September compared with 12,800 at 220 IPA agencies in 1996. A number of advertising agency mergers and acquisitions is reflected in a slightly reduced IPA membership base. But the figures also reveal that ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.