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The company has approached a number of network agencies regarding the business, with a view to holding a pitch over the coming months. The move follows the appointment of Marine Boulot as Europcar ... 2007. In January the agency launched a new campaign called "Crush Hour", which aimed to promote ...
LONDON - Rolls-Royce is on the hunt for a UK advertising agency....-maker is looking for agencies with experience beyond advertising, including customer relationship marketing, trade ... was previously the head of operations at Aston Martin. Rolls-Royce's last major ad campaign was created by WCRS ...
We Buy Any Car has confirmed it has appointed aptly named Driven as its first advertising agency...Manchester-based agency Driven won the 9m account following a three-way pitch against Ruby ... it was understood to be in final negiotiations with We Buy Any Car. Driven will begin work on new ads that will launch in the New Year. It is the first time We Buy Any Car has hired an advertising agency. It has ...
LONDON - Toyota is to realign its European ad agency arrangements by pooling all work for the main...and digital accounts. Agencies have previously been assigned to campaigns on a project basis. Saatchi Saatchi and CHI have worked on ads for both marques, while CHI also created Toyota's recent ads promoting its range. Both agencies worked on this summer's 'Follow me' campaign for the Toyota Prius ...
Audi has hired ad agency executive Kristian Dean to the role of UK brand and communications manager....Dean joins from agency Euro RSCG, where he managed the Peugeot account. He previously worked on brands such as Heinz, Danone, Cadburys, Renault and Land Rover. He replaces Eve Tyers, who leaves after nine years with Volkswagen Group. Dean will be tasked with managing the development ...
The first advertisement to come out of Harley-Davidson's partnership with the crowdsourcing ad
Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since...Monturo, who joins from his position as executive director at Miami-based agency La Comunidad, will take on the role of vice-president for global marketing at Volvo Car Corporation. He will be based at the Swedish marque s Gothenburg headquarters. He has spent the past two months with Volvo in a consultancy ...
to a television ad after it had been cleared for broadcast, despite a claim by the ad agency...to the ad the word can be clearly heard at the end of the spot. The agency claimed that the sound ... The TV ad for the Suzuki Vitara, created by Nexus/H, showed different people driving Vitaras ... singing along. Two viewers complained that they could hear a man's voice at the end of the ad saying "I ...
In-house agencies give firms tighter rein on their ads, but lose the check of external perspective....former ad man who worked at Grey - and Scherer both advocate having ex-agency people working closely ... advertising agencies into their marketing departments. The latest to do this will be MG. The marque, now owned by Nanjing Automotive, is in the final stages of negotiations with Room 251, an agency purpose ...
LONDON - The organisers of the Dubai Lynx Awards have stripped FP7 Doha of its agency of the year...been withdrawn, along with the trophy for agency of the year, which will now not be awarded to any agency this year. FP7 Doha's two gold, four silver and one bronze awards were for clients Samsung ... of a damning entry on bloganubis , in which the legitimacy of the agency's work for Higeen Mouthwash ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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