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LONDON - A trio of charities is seeking to appoint an ad agency to run a campaign in support...and The Gate are pitching for the business as well as M C Saatchi, the agency behind the DoH's Change4Life ad ... between obesity and heart disease, cancer and Type 2 diabetes. The target audience of the ads will parents ... of children eating a healthy, well-balanced diet and being more active,' the spokesman added ...
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account....The company, which currently works with the Edinburgh-based The Union, has approached a selection of English and Scottish agencies with a view to holding a pitch. The review is expected to incorporate ... an everyday indulgence and was supported by an ad campaign created by The Union. ...
review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky ... The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ... is that their supremacy in the digital arena is no longer unquestioned. Ad agencies, direct marketing shops ... -play digital shops. 'We have seen a march of ad agencies, especially, on the digital space, which have been ...
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure...Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... . Webuyanycar.com's 'Quick quick' campaign topped the most irritating ads list, with almost half of the 540 ...
Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... , tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ...
Created by the ad agency Crispin Porter Bogusky, the press ad features Morgan lying down naked in front of a fire, with a gold Burger King medallion around his neck and a small red cloth to hide his modesty. A strapline reads: "The scent of seduction, with a hint of flame-grilled meat." The new ...
Design agencies are being called on to demonstrate their adaptability as the tough economy...as it used to, which means the high costs do not see enough ROI,' he adds. 'But ad agencies have long been ... fees. Recession reduces fees available and pushes clients to ensure they get ROI. So this old ad agency ... marketing budgets and put projects on hold, agency margins are squeezed. There is no denying it has been a ...
After splitting with its global agency Crispin Porter & Bogusky last month, Burger King has...Agencies were contacted by the company last week with a request for information, and a pitch for the local business is expected to take place after Easter. The US-based agency Crispin Porter Bogusky ... with the agency it was expected that it would look for another global agency to directly replace Crispin Porter ...
. The agency will initially work together with Nando's internal marketing team to build a new communications ... . It will then be briefed to create an ad campaign, including TV, print and online work, that is expected to be launched ... , the Manchester-based agency, which handles advertising duties for the company's range of sauces. Love scooped ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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