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Shell is looking to appoint an additional boutique advertising agency to work alongside its long...The agency would be expected to work on ad hoc global projects. It is understood that Shell ... business. Shell confirmed it is considering adding agencies to the roster. ... for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony..., but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
call for clients to increase agency payments led the agenda at Wednesday's ISBA Conference at Lord...Dan Cobley, the vice-president and managing director of Google UK, urged advertisers to ask if their agencies "are doing enough" to help them get the most out of digital and to ensure agencies are investing sufficiently in tools and planning. Cobley said: "Are you paying them (agencies) fairly for that ...
What agencies and clients can do to ensure compliance....be involved in the EU self-regulatory initiative. As part of this, businesses are rolling out an icon in ads ... pages. If you're an agency or advertiser, you should ensure your data partners are involved. If you want ...
The mouthpiece for the UK's offshore oil and gas industry is on the hunt for agency support, amid...Oil Gas UK, the industry's trade association, is inviting shortlisted agencies to pitch next week for a brief to broaden public understanding of the industry's activities. The brief, seen ... choices in relation to the industry'. It also asks for agencies to come up with suggestions on how ...
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...and media agencies now share around mobile. The managing director describes an evolution in terms ... cannibalising audience but adding to it. "M-commerce is clearly becoming more important with the IAB ...
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads....centre toilets. From his point of view, smart toilets meant better customer service, while return on ads was not so certain. Meanwhile his competitor, 118 118, created an innovative product and a mould-breaking ad ...
children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact...ads during programmes where there is a likelihood of a high proportion of children tuning in ... those in the corner of the living room. Clamping down on TV ads in the way suggested would be largely ineffective." Twinn also noted that further restrictions on alcohol ads, such as a 9pm watershed ban, could ...
Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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