Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
. That s why we have published our launch brochure 'From newspapers to newsbrands' and also run an ad ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice.... The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ... century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under the strapline 'Original Social Media'. The campaign will run across a number of print titles. The five-week campaign aims to show that The Sun's stories influence conversations at home, work, in cafes and pubs ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...(total content views and average views per page) and ad performance. The data will be available to all advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call...-week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
